Force Feeding You Change

Google loves to just drop new features in your lap. I remember when I first noticed Google Talk; I came back to my computer and Graham had dropped me a line, "yo fezzik, whats shakin bro?" (of course, Eric was the second person to send me a chat). I was all "WTF is this? Get out of my inbox!" But I got over it.

It reminds me of the way Blizzard would work their betas. For the Warcraft 3 expansion beta, when they added a new unit, they would make that unit overpowered so that everyone would use it (When they added "fragmentation shards" to the mortar teams, they made the effects so loud and big that they were impossible to ignore). That way Blizzard could see how people reacted to it, how they used it, etc. They would use that data to find the right balance.

That's just like what Google has done with Talk and Buzz. They just throw it right at you, in your face, in Gmail. You have no choice but to deal with it (yeah, sure, you can disable them both, but how long did it take you to find that little link?). And so now everyone is talking about Buzz, using Buzz, and Google can use all this feedback to flesh it out properly. Nicely done, Google.