Please Send Me Your Updated Contact Information

I started seeing a chiropractor recently. When I created the contact for them in my Google account, I opened the chiropractor's website and entered in all the data I could find: phone, fax, address, website, email, company name, anything I could find. Then, three weeks later, I had to update the address in my contacts because they relocated. And that was annoying!

I have 785 contacts in my Google account. On a cursory glance at the first 20, at least 5 of them were either entirely out-of-date, contained inaccurate or old information, or were for people I don't even recall adding. The data in those contacts wasn't always stale and incorrect, but people change phone numbers, employers, addresses, and emails.

As I was fixing the chiropractor's contact details, a thought came to mind. I am making a duplicate copy of the chiropractor's contact details. The original is with the chiropractor themselves. My programmer brain said to me, "Why don't you just link to the existing data rather than create your own copy? It's just reference data." Just at that moment, I attempted to log into Stackoverflow and was redirected to the Google 3rd-party authentication page. And I realized, "This is it." Use something like OAuth, but for contacts. Let me subscribe to a person's contact details. They can manage that with whatever site they want. Facebook and Google+ offer this sort of management with lists and circles, respectively. But don't make me use these sites. Make it an open protocol that any site can implement. Then I can just put in an email address and BOOM I am subscribed (the domain of the email can be the key for what site to check).

I suppose that Google+ and Facebook are sort of trying to do this. If you friend someone on Facebook, and if that person keeps their contact details up-to-date on Facebook, and you use some service to connect Facebook to your contact list (Android offers this natively, I assume iOS and WP7 have similar tools), you can approximate the behavior I'm looking for. But it's kind of a hack; specific APIs and whatnot.

webfinger is much closer to what I'm thinking about, but it lacks the privacy controls natively (as far as I can tell). Also, it's probably too neckbeard for widespread adoption.

Really, this is a pet peeve of mine more than a serious issue. But the technology exists to make contact management really simple. Let's do it.

I have no fun images or quotes for this post. I apologize. Here is a funny image I made to describe to my boss what the future looks like:

Force Feeding You Change

Google loves to just drop new features in your lap. I remember when I first noticed Google Talk; I came back to my computer and Graham had dropped me a line, "yo fezzik, whats shakin bro?" (of course, Eric was the second person to send me a chat). I was all "WTF is this? Get out of my inbox!" But I got over it.

It reminds me of the way Blizzard would work their betas. For the Warcraft 3 expansion beta, when they added a new unit, they would make that unit overpowered so that everyone would use it (When they added "fragmentation shards" to the mortar teams, they made the effects so loud and big that they were impossible to ignore). That way Blizzard could see how people reacted to it, how they used it, etc. They would use that data to find the right balance.

That's just like what Google has done with Talk and Buzz. They just throw it right at you, in your face, in Gmail. You have no choice but to deal with it (yeah, sure, you can disable them both, but how long did it take you to find that little link?). And so now everyone is talking about Buzz, using Buzz, and Google can use all this feedback to flesh it out properly. Nicely done, Google.

Google Buzz: The Facebook-ization of Google

Google surprised me when they suddenly launched their latest endeavor into the social networking world, Buzz. After one look and their introduction video, it seems clear they are targeting one competitor: Facebook. Sure, Buzz includes features from Yelp, Foursquare, Gowalla, and others, but those aren’t the main targets.

Think about it. Facebook is working on a new email feature. Facebook’s goal is to have you on their website for as much time as possible. I know plenty of people who would almost never leave Facebook if they could get their email there. Sure, there would still be users like me who actually post content into Facebook via Twitter linking outside content. But for probably 80-90% of users, Facebook becomes the Internet.

Google doesn’t like that future. Google’s business model is predicated on having users, well, use Google. They want users to experience all the web has to offer, and to find it all through Google Search. There are two parts to that strategy: pushing the openness of the web and empowering users, and then showing them relevant advertisements. Google cannot do all the cool stuff it does without the huge revenue base it has, but more importantly, all these cool things are there to keep you on Google and learn about you so they can keep showing you relevant advertisements.

So what is Buzz? It’s a reason for people who use GMail a lot to stay on Google servers. It’s an attempt to keep users from, once they’ve read their mail, leaving the site and going to Facebook. Will it work? I don’t know. I only have access to Buzz on my Android, in the Maps program, so I can’t say how useful it is. I agree with Eric that the technology involved is cool, but that goes back to part one of the strategy: pushing openness and decentralization. (Think about Google pushing decentralization. If everything isn’t in one place, how do you find it?) But the takeaway of this is that Google is reacting to the Facebook-ization of the Internet, and it seems to be a pretty cool reaction.

I Can See the Future

September 24th, 9:16 AM:
Schwehmdog: let's rephrase that to say "Web betas are different than other betas"

September 25th, 9:13AM:
CmdrTaco, Slashdot: Has Google Redefined Beta?

I will be making bold predictions every Wednesday from now until I forget to do it.