Monday, May 21, 2012
Mass Effect 3 Ending, and Why I Liked It
If you are a gamer, or a friends of a gamer (unless you've been living under a rock), you've heard about the uproar about the Mass Effect 3 ending. If not, read the brief summary below (spoiler warning: if you've not played any of the Mass Effect games, do not read any further). I'm a little late to the game here, but it took me a while to gather my thoughts about this.
Thursday, May 17, 2012
Gaemzcast: New Podcast
We did it again! Gaemzcast #2 is live: http://gaemz.net/podcast/?p=episode&name=2012-05-14_2012-05-14.mp3
We intend for this to be a weekly podcast published on Sundays or Mondays (I'd love for you to be able to listen to it on your way to work Monday morning). We're still working out the audio-editing kinks, but we'll get the process slammed soon.
We intend for this to be a weekly podcast published on Sundays or Mondays (I'd love for you to be able to listen to it on your way to work Monday morning). We're still working out the audio-editing kinks, but we'll get the process slammed soon.
Quick Hit: This is Why I Love Twitter
I mean, seriously. Where else can you find an interaction like this online?
Tweet links:
https://twitter.com/#!/jongalloway/status/202888840258658304
https://twitter.com/#!/codinghorror/status/202911436958203904
https://twitter.com/#!/haacked/status/202917830130270208
https://twitter.com/#!/bradwilson/status/202937912239730690
https://twitter.com/#!/codinghorror/status/203040647123443713
https://twitter.com/#!/shanselman/status/203040834533330944
Tweet links:
https://twitter.com/#!/jongalloway/status/202888840258658304
https://twitter.com/#!/codinghorror/status/202911436958203904
https://twitter.com/#!/haacked/status/202917830130270208
https://twitter.com/#!/bradwilson/status/202937912239730690
https://twitter.com/#!/codinghorror/status/203040647123443713
https://twitter.com/#!/shanselman/status/203040834533330944
Monday, May 7, 2012
New Podcast Up
I hosted a podcast with my e-migos Joe, Ryan, and Milton this weekend. You can check it out here.
Not much more to say. We've been trying to arrange a steady podcast for a while. With my classes finally being over, I offered to host the podcast and edit the audio. Of course, my final assignment got in the way of me editing the audio, but Joe stepped up and did the editing.
So download it, listen to it on the train or at the gym. It's not half bad.
Monday, April 9, 2012
Digital Rights And You
I got a Kindle for Christmas in 2010 from my parents. I was a little torn at first, even though I had asked for one. I am a big-time book reader, but I wasn't sure I was ready for the transition to e-books. However, I was converted very quickly the first time I used the text search to find a passage I wanted to reference. Having my entire digital library in my Kindle (and on my phone and my laptop) is pretty amazing. I was really excited when my grad school told me I could get most of my textbooks in e-book form. I still buy paper books when I like a book enough; I'll buy the nice hardcover edition so it lasts a long time.
However, the honeymoon ended when I finished reading my first novel on the Kindle and decided to lend it to a friend, like I often do with good books when I'm done with them. Except the Kindle doesn't allow lending*. Unlike the first-sale doctrine for physical media, consumer have few rights with digital media:
bought licensed from the Kindle store. But you can only lend them out once, for 14 days, and the publisher has to explicitly allow lending. Of the 42 books I have bought or received as gifts, only 3 of them are lend-enabled.
For lack of a better term, that sucks. When I imagined the transition to a digital world, I always assumed the technology would be available to track who owns what but also to allow us to transfer ownership of content. And it seems that Amazon has that technology already with their Kindle Library and the limited lending it supports. So if it's not the technology, what is the problem?
It's the publishers.
You've heard of the phrase "Innovate or die"? Well, the publishers are living by "Litigate or die". When a business model enters the decline phase, a company has a few possible options. It can innovate, move into a different business, or wind down and eventually cease to exist. Or it can litigate the crap out of the new business that is replacing it.
Let me be clear; books are not dying. E-book readers have yet to be able to capture the look and feel that paper books are able to present. But mass-market paperback books, those $7.99 books whose pages yellow after a few weeks, might be dying, and that scares the publishers. Of all the books I've read recently, I've only decided to get the print edition for two of them (slide:ology
and Anathem
, though I bought the e-book of Anathem first, then decided to get the hardcover for posterity). That means that I am not acquiring roughly 80% of my books in e-book form.
This is a major shift, and it scares the publishers. After all, what's to stop someone like Janet Evanovich from making her own ebooks and cutting out the publisher completely? The only thing right now stopping her and other authors from doing that is the publishing agreement that publishers require authors to sign to actually publish the book. What happens when the next Suzanne Collins comes along and sells their book entirely through Lulu.com?
I don't know what the answer is, but I know that the present state of e-books has some major flaws, and I hesitate to recommend to anyone to move full force to e-books.
Of course, as I've been chewing on this post for a few week, Jeff Atwood comes along and writes one of his brilliant posts on e-books, covering a lot of what I covered. His post is a great read, highly recommended.
And then this big DOJ lawsuit hit the waves too after I wrote this post. Damn my insistence on posting on Monday mornings. Still, the lawsuit backs me up.
However, the honeymoon ended when I finished reading my first novel on the Kindle and decided to lend it to a friend, like I often do with good books when I'm done with them. Except the Kindle doesn't allow lending*. Unlike the first-sale doctrine for physical media, consumer have few rights with digital media:
Digital music downloads (just like movies and TV shows and books) come with a completely different, much more limited set of rights. If you buy a digital album from an online service such as the iTunes store, Amazon MP3, or eMusic, you have no legal right to lend that album to a friend, as you could if you had purchased a CD. If you decide after a few listens that you hate the album, well, tough. You can’t resell it. You can’t even legally give it away.* Technically, you can lend books you
--Ed Bott, ZD Net
For lack of a better term, that sucks. When I imagined the transition to a digital world, I always assumed the technology would be available to track who owns what but also to allow us to transfer ownership of content. And it seems that Amazon has that technology already with their Kindle Library and the limited lending it supports. So if it's not the technology, what is the problem?
It's the publishers.
You've heard of the phrase "Innovate or die"? Well, the publishers are living by "Litigate or die". When a business model enters the decline phase, a company has a few possible options. It can innovate, move into a different business, or wind down and eventually cease to exist. Or it can litigate the crap out of the new business that is replacing it.
![]() |
From "Darwin and the Demon", HBS, July 2004, Geoffrey Moore |
Let me be clear; books are not dying. E-book readers have yet to be able to capture the look and feel that paper books are able to present. But mass-market paperback books, those $7.99 books whose pages yellow after a few weeks, might be dying, and that scares the publishers. Of all the books I've read recently, I've only decided to get the print edition for two of them (slide:ology
This is a major shift, and it scares the publishers. After all, what's to stop someone like Janet Evanovich from making her own ebooks and cutting out the publisher completely? The only thing right now stopping her and other authors from doing that is the publishing agreement that publishers require authors to sign to actually publish the book. What happens when the next Suzanne Collins comes along and sells their book entirely through Lulu.com?
I don't know what the answer is, but I know that the present state of e-books has some major flaws, and I hesitate to recommend to anyone to move full force to e-books.
Of course, as I've been chewing on this post for a few week, Jeff Atwood comes along and writes one of his brilliant posts on e-books, covering a lot of what I covered. His post is a great read, highly recommended.
And then this big DOJ lawsuit hit the waves too after I wrote this post. Damn my insistence on posting on Monday mornings. Still, the lawsuit backs me up.
Labels:
digital rights,
ebook,
Interesting,
kindle,
netflix
Monday, March 26, 2012
How to Fix Call of Duty, Part 2: What Can We Do?
In Part One, I talked about how Activision/Infinity Ward/Treyarch (from now on, collectively referred to as "the publisher") should utilize bungee balancing for short-term balance fixes while also spending the time and money to make a long-term commitment to the CoD community. In this, part 2, I'm going to tell you what you can do as a player to help fix Call of Duty.
Maybe you've heard the term "dollar votes" before?
* It does marginally matter if you wait to buy the game, but not enough to actually make a difference.
The only way you are reasonably going to get to companies is to hit them where it hurts: the balance sheet. And there's only one way to do that.
Don't buy the game (new*).
* Buying the game used usually doesn't give the publisher any money, so you can buy it used without helping the publisher. Of course, for you to buy it used, someone has to buy it new, so you're still supporting the system... sort of. If you can't live without the game, then buy it used.
Unless, of course, you need an online pass or other code to make the game work for you. Then the rule still applies: don't buy it.
You may be asking, "But Ed, MW3 sold eighty bajillion copies in the first minute of sales. How can one person not buying a game make a difference?" And you're right; if only one fewer person buys a game, the publisher won't notice. But you can't use that excuse to justify buying the game in spite of your own protests. It's a concept similar to Kant's categorical imperative:
Applied to games like Call of Duty, if you think there is a problem with the game, you have to not buy the game, period.
Now, I don't really think we (meaning myself and the people who I think might read this blog) are going to convince the millions of 12-year-olds to not buy the next Call of Duty. But it's entirely possible that, if the demographic of CoD gamers became increasingly underage gamers, Activision would be forced to change. Additionally, if you don't buy CoD, you might buy something else, like Medal of Honor, Nexuiz, Battlefield, Bioshock, Metro 2033/Last Light, or Quake. And you'd support that game, rising it up. And maybe, just maybe, things might change for the CoD titan.
Addendum: Since I started writing this post, Mass Effect 3 was released. And gamers played it and beat it. And complained about the ending. Loudly. And Bioware/EA looks to be actually changing their tune about the ending, possibly changing it. Nothing is certain yet, and The Consumerist summed it up well:
Maybe you've heard the term "dollar votes" before?
The dollar vote is a concept economists use to describe how, in a market economy, consumers effectively vote for products—as well as how those products are produced, transported, marketed and sold—by spending their dollars. Through our “consumer sovereignty” we have the power to make our preferences known, one dollar vote at a time.Every time you buy a CoD game, you are explicitly endorsing the publisher's business model. It doesn't matter if you boycott buying the game on release day, or you wait one month after release to buy the DLC*. They get the money. The publisher is always thinking about the money, especially for publicly traded companies (EA, Activision Blizzard, Capcom, Square Enix, Take-Two, Microsoft, and Ubisoft are all public companies).
The only way you are reasonably going to get to companies is to hit them where it hurts: the balance sheet. And there's only one way to do that.
Don't buy the game (new*).
* Buying the game used usually doesn't give the publisher any money, so you can buy it used without helping the publisher. Of course, for you to buy it used, someone has to buy it new, so you're still supporting the system... sort of. If you can't live without the game, then buy it used.
Unless, of course, you need an online pass or other code to make the game work for you. Then the rule still applies: don't buy it.
You may be asking, "But Ed, MW3 sold eighty bajillion copies in the first minute of sales. How can one person not buying a game make a difference?" And you're right; if only one fewer person buys a game, the publisher won't notice. But you can't use that excuse to justify buying the game in spite of your own protests. It's a concept similar to Kant's categorical imperative:
A moral maxim must have universality, which is to say that it must be disconnected from the particular physical details surrounding the proposition, and could be applied to any rational being. This leads to the first formulation of the categorical imperative: "Act only according to that maxim whereby you can at the same time will that it should become a universal law without contradiction."In short, this means that you can only justify your actions if, were everyone were to do the same thing, you'd be cool with the outcome. The classic example is stealing: you may steal something because you think only stealing one thing isn't going to hurt anyone. But if everyone was OK with stealing, then everyone would steal, and property as we know it wouldn't exist.
Applied to games like Call of Duty, if you think there is a problem with the game, you have to not buy the game, period.
Now, I don't really think we (meaning myself and the people who I think might read this blog) are going to convince the millions of 12-year-olds to not buy the next Call of Duty. But it's entirely possible that, if the demographic of CoD gamers became increasingly underage gamers, Activision would be forced to change. Additionally, if you don't buy CoD, you might buy something else, like Medal of Honor, Nexuiz, Battlefield, Bioshock, Metro 2033/Last Light, or Quake. And you'd support that game, rising it up. And maybe, just maybe, things might change for the CoD titan.
Addendum: Since I started writing this post, Mass Effect 3 was released. And gamers played it and beat it. And complained about the ending. Loudly. And Bioware/EA looks to be actually changing their tune about the ending, possibly changing it. Nothing is certain yet, and The Consumerist summed it up well:
What is for certain is if BioWare and EA truly want the entire gaming world to hate them, they will create satisfying endings — and then charge a pile of cash to download it.
Monday, March 5, 2012
Please Send Me Your Updated Contact Information
I started seeing a chiropractor recently. When I created the contact for them in my Google account, I opened the chiropractor's website and entered in all the data I could find: phone, fax, address, website, email, company name, anything I could find. Then, three weeks later, I had to update the address in my contacts because they relocated. And that was annoying!
I have 785 contacts in my Google account. On a cursory glance at the first 20, at least 5 of them were either entirely out-of-date, contained inaccurate or old information, or were for people I don't even recall adding. The data in those contacts wasn't always stale and incorrect, but people change phone numbers, employers, addresses, and emails.
As I was fixing the chiropractor's contact details, a thought came to mind. I am making a duplicate copy of the chiropractor's contact details. The original is with the chiropractor themselves. My programmer brain said to me, "Why don't you just link to the existing data rather than create your own copy? It's just reference data." Just at that moment, I attempted to log into Stackoverflow and was redirected to the Google 3rd-party authentication page. And I realized, "This is it." Use something like OAuth, but for contacts. Let me subscribe to a person's contact details. They can manage that with whatever site they want. Facebook and Google+ offer this sort of management with lists and circles, respectively. But don't make me use these sites. Make it an open protocol that any site can implement. Then I can just put in an email address and BOOM I am subscribed (the domain of the email can be the key for what site to check).
I suppose that Google+ and Facebook are sort of trying to do this. If you friend someone on Facebook, and if that person keeps their contact details up-to-date on Facebook, and you use some service to connect Facebook to your contact list (Android offers this natively, I assume iOS and WP7 have similar tools), you can approximate the behavior I'm looking for. But it's kind of a hack; specific APIs and whatnot.
webfinger is much closer to what I'm thinking about, but it lacks the privacy controls natively (as far as I can tell). Also, it's probably too neckbeard for widespread adoption.
Really, this is a pet peeve of mine more than a serious issue. But the technology exists to make contact management really simple. Let's do it.
I have no fun images or quotes for this post. I apologize. Here is a funny image I made to describe to my boss what the future looks like:
I have 785 contacts in my Google account. On a cursory glance at the first 20, at least 5 of them were either entirely out-of-date, contained inaccurate or old information, or were for people I don't even recall adding. The data in those contacts wasn't always stale and incorrect, but people change phone numbers, employers, addresses, and emails.
As I was fixing the chiropractor's contact details, a thought came to mind. I am making a duplicate copy of the chiropractor's contact details. The original is with the chiropractor themselves. My programmer brain said to me, "Why don't you just link to the existing data rather than create your own copy? It's just reference data." Just at that moment, I attempted to log into Stackoverflow and was redirected to the Google 3rd-party authentication page. And I realized, "This is it." Use something like OAuth, but for contacts. Let me subscribe to a person's contact details. They can manage that with whatever site they want. Facebook and Google+ offer this sort of management with lists and circles, respectively. But don't make me use these sites. Make it an open protocol that any site can implement. Then I can just put in an email address and BOOM I am subscribed (the domain of the email can be the key for what site to check).
I suppose that Google+ and Facebook are sort of trying to do this. If you friend someone on Facebook, and if that person keeps their contact details up-to-date on Facebook, and you use some service to connect Facebook to your contact list (Android offers this natively, I assume iOS and WP7 have similar tools), you can approximate the behavior I'm looking for. But it's kind of a hack; specific APIs and whatnot.
webfinger is much closer to what I'm thinking about, but it lacks the privacy controls natively (as far as I can tell). Also, it's probably too neckbeard for widespread adoption.
Really, this is a pet peeve of mine more than a serious issue. But the technology exists to make contact management really simple. Let's do it.
I have no fun images or quotes for this post. I apologize. Here is a funny image I made to describe to my boss what the future looks like:
Monday, February 27, 2012
Upcoming on IPROD
No post this week; I was working all weekend on a production deployment. But here's a heads up on what I plan to publish in the near future:
- My thoughts on Google Contacts and managing digital contacts in general
- How to Fix Call of Duty: Part 2
- Musings on digital rights and the future
- Ebooks and me
- A look at loss from the perspective of books and media
I'll just add this as the only original content for today: make checklists for everything. If I had made an accurate checklist for this production deployment, then you might have been reading a real blog post right now.
Tuesday, February 21, 2012
Not a Book Review: Hunger Games
I just finished reading The Hunger Games
by Suzanne Collins (at the recommendation of i3ears). This book filled me with that rare combination of delight and rage. Let's start with the delight.
N.B. This post is has some spoilers, so I'm putting the rest of this post below the fold. You have been warned.
N.B. This post is has some spoilers, so I'm putting the rest of this post below the fold. You have been warned.
Monday, February 13, 2012
How to Fix Call of Duty, Part 1: What Can They Do
I have been a Call of Duty (CoD) fan since Call of Duty 4: Modern Warfare (CoD4), the game that somewhat revolutionized the way first-person shooters were played (things like killstreaks, perks, weapon attachments). I've dutifully bought every CoD game on release day since then. I even preordered MW3's "Hardened" edition (and I hate preordering games). So I can rightfully say that I'm a CoD fan.
The gaming community is pretty torn about CoD. Hardcore gamers swear that CoD caters to noobs too much. CoD gamers say that competing titles are too slow or complicated... or they don't say anything at all, as CoD is pretty much the FPS king at the moment. But there are always people arguing about CoD; it's a very polarizing franchise. CoD can even be polarizing to a single person; I am torn about MW3 and the future of the franchise.
CoD's publisher, Activision, and primary developers, Infinity Ward (IW) and Treyarch, have continued to innovate on with each new CoD game. World at War added Zombies mode and co-op play; Modern Warfare 2 added customizable killstreaks, pro perks, and spec ops; Black Ops added CoD points, wager matches, theater mode, and improved scoreboards. Each game also came with new or updated weapons and game modes. None of these updates substantially changed the game in the same way CoD4 did, but this incremental innovation* was welcomed by most gamers. The latest edition of CoD, Modern Warfare 3 (MW3), also brought some innovation in the form of new game modes, "pointstreaks" improvements ,and Survival mode.
* A primer on incremental innovation vs. radical innovation, from the excellent book Making Innovation Work by Davila, Epstein, and Shelton:
* Check out i3ears' "BEAR to COMMANDER" series for proof (and some laughs too).
But that last point underscores why Activision, IW, and Treyarch don't care to fix these problems: Call of Duty sells like wildfire. MW3 sold 9 million copies in it's first MONTH of availability, and that doesn't even count the additional revenue they will get with DLC*. Why should they spend any time fixing problems when they can just work on the next CoD title or DLC pack.
* DLC is a blog post for another day, my friends.
My problem with this way of thinking is that Activision/IW/Treyarch can have their cake and eat it too if they are willing to make a longer-term investment in the game and community. I'm thinking of the model known as "bungee balancing" (think bungee cords; not at all related with the developer Bungie). Let's say, oh, I don't know, akimbo FMG9's are overpowered in MW3*. To find the "optimum" configuration, IW should make a drastic change that dramatically weakens the akimbo FMG9's and then monitor the overall weapon performance. Are they too weak now? Strengthen them. In this way, IW can zero in on the optimum configuration. (If you're familiar with algorithms, you should notice that bungee balancing is like a binary search.) IW could bungee balance spawn logic as well (using heatmaps as the data).
* They should be able to easily see what guns are overpowered by comparing relative weapon performance. Say players in general are at 0.9K/D player in general but a 2.0K/D player with akimbo FMG9's. That would be a clear example that akimbo FMG9's are overpowered.
Now, I get that the lag/network issues can't just be easily worked out in this fashion, as they are much harder to test and verify. I have no easy answer for these issues, other than to say that Activision/IW/Treyarch should spend the time and money necessary to fix these issues in the next CoD title, as lag issues tend to drive gamers nuts.
We still have the question of why Activition/IW/Treyarch should care*. This sort of work isn't cheap. IW would have to have a powerful set of statistics collections and tools to manage this data. It requires a lot of effort from Robert Bowling (IW's creative strategist) and his team to identify problems and propose and implement solutions. Every update would require a full testing cycle (and title updates would require certification as well). We're talking about a lot of changes and a lot of money. Why would Activision want to seemingly waste money on this sort of work while they sell hojillions of copies?
* I don't give any credence to the conspiracy theories that Activision ensures that every CoD title has unfixed issues in order to convince gamers to buy the next CoD title.
The answer is the long term. Sure, MW3 (essentially, CoD8) broke all previous sales records for a game, so it looks like the series is going nowhere but up. However, if you look past the sales figures, you see a lot of "CoD Fatigue" out there. Long-time CoD fans, such as myself, are starting to tire of the series. Now, for the next 10 months, Activision doesn't care about me. I bought MW3 and CoD:Elite, so they already have all the money they can get from me for MW3. But is Activision really only looking forward one year? That's not a model for long-term sustainability if you ask me.
The gaming community is pretty torn about CoD. Hardcore gamers swear that CoD caters to noobs too much. CoD gamers say that competing titles are too slow or complicated... or they don't say anything at all, as CoD is pretty much the FPS king at the moment. But there are always people arguing about CoD; it's a very polarizing franchise. CoD can even be polarizing to a single person; I am torn about MW3 and the future of the franchise.
CoD's publisher, Activision, and primary developers, Infinity Ward (IW) and Treyarch, have continued to innovate on with each new CoD game. World at War added Zombies mode and co-op play; Modern Warfare 2 added customizable killstreaks, pro perks, and spec ops; Black Ops added CoD points, wager matches, theater mode, and improved scoreboards. Each game also came with new or updated weapons and game modes. None of these updates substantially changed the game in the same way CoD4 did, but this incremental innovation* was welcomed by most gamers. The latest edition of CoD, Modern Warfare 3 (MW3), also brought some innovation in the form of new game modes, "pointstreaks" improvements ,and Survival mode.
* A primer on incremental innovation vs. radical innovation, from the excellent book Making Innovation Work by Davila, Epstein, and Shelton:
Incremental innovation leads to small improvements to existing products and business processes. It can be thought of as an exercise in problem-solving where the goal is clear but how to get there needs to be solved. At the opposite end, radical innovation results in new products or services delivered in entirely new ways. It can be thought of as an exercise in exploration where there might be something relevant in a particular direction but what will be found is unknown.However, what really has bothered many of us CoD gamers is that each new CoD title brought with it a substantial set of negatives along with the innovations. World at War had severe balancing issues, MW2 had hackers and its own balance problems, Black Ops had terrible lag/network and balance issues, and now MW3 suffers from challenging spawns, lag/network issues, and, again, balance issues. Why can't each version of the game be better and stronger than the last? Why does each title have to take two steps forward and two steps back at the same time? It's gotten to the point where people still play older versions of CoD because they can't stand the newer versions*. In fact, Black Ops, MW2, and CoD4 all appear regularly on the top 20 weekly Xbox Live titles list.
* Check out i3ears' "BEAR to COMMANDER" series for proof (and some laughs too).
But that last point underscores why Activision, IW, and Treyarch don't care to fix these problems: Call of Duty sells like wildfire. MW3 sold 9 million copies in it's first MONTH of availability, and that doesn't even count the additional revenue they will get with DLC*. Why should they spend any time fixing problems when they can just work on the next CoD title or DLC pack.
* DLC is a blog post for another day, my friends.
My problem with this way of thinking is that Activision/IW/Treyarch can have their cake and eat it too if they are willing to make a longer-term investment in the game and community. I'm thinking of the model known as "bungee balancing" (think bungee cords; not at all related with the developer Bungie). Let's say, oh, I don't know, akimbo FMG9's are overpowered in MW3*. To find the "optimum" configuration, IW should make a drastic change that dramatically weakens the akimbo FMG9's and then monitor the overall weapon performance. Are they too weak now? Strengthen them. In this way, IW can zero in on the optimum configuration. (If you're familiar with algorithms, you should notice that bungee balancing is like a binary search.) IW could bungee balance spawn logic as well (using heatmaps as the data).
* They should be able to easily see what guns are overpowered by comparing relative weapon performance. Say players in general are at 0.9K/D player in general but a 2.0K/D player with akimbo FMG9's. That would be a clear example that akimbo FMG9's are overpowered.
Now, I get that the lag/network issues can't just be easily worked out in this fashion, as they are much harder to test and verify. I have no easy answer for these issues, other than to say that Activision/IW/Treyarch should spend the time and money necessary to fix these issues in the next CoD title, as lag issues tend to drive gamers nuts.
We still have the question of why Activition/IW/Treyarch should care*. This sort of work isn't cheap. IW would have to have a powerful set of statistics collections and tools to manage this data. It requires a lot of effort from Robert Bowling (IW's creative strategist) and his team to identify problems and propose and implement solutions. Every update would require a full testing cycle (and title updates would require certification as well). We're talking about a lot of changes and a lot of money. Why would Activision want to seemingly waste money on this sort of work while they sell hojillions of copies?
* I don't give any credence to the conspiracy theories that Activision ensures that every CoD title has unfixed issues in order to convince gamers to buy the next CoD title.
The answer is the long term. Sure, MW3 (essentially, CoD8) broke all previous sales records for a game, so it looks like the series is going nowhere but up. However, if you look past the sales figures, you see a lot of "CoD Fatigue" out there. Long-time CoD fans, such as myself, are starting to tire of the series. Now, for the next 10 months, Activision doesn't care about me. I bought MW3 and CoD:Elite, so they already have all the money they can get from me for MW3. But is Activision really only looking forward one year? That's not a model for long-term sustainability if you ask me.
Labels:
activision,
black ops,
call of duty,
cod4,
Interesting,
iw,
modern warfare 2,
modern warfare 3,
posterisk,
treyarch,
video games,
world at war
Saturday, January 7, 2012
Something Something 2012
I once made a statement that I didn't believe in New Years' Resolutions. I still don't; why pick an arbitrary point on the space-time continuum to make new rules about your life? But I can't deny that the start of a new year does provide a semantically convenient context to take stock of one's life. And so I decided to make some new rules for myself (not resolutions!) to follow in 2012.
But, I heard on NPR (I can't seem to find the link to the story, sorry) an interview with a psychologist on the topic of New Years' Resolutions. One of the main takeaways was that telling people your resolutions actually reduces your chances on completing them. This idea is counter-intuitive to me; I always felt that by telling people my goals, I was adding their expectations of me to my internal motivation*. But the interviewee stated that by telling people your goals, you actually alleviate some of the need you have to actually complete the goal; you've already shown that you're a good person with goals.
* Of course, if you are a reader of Joel Spolsky's work, you'll be aware of his ideas (not sure if they are originally his, but I learned them from him) on internal vs. external motivation. He posits that you can't really "add" external motivation to internal motivation. The external replaces the internal. So I was doing it wrong, anyway.
I made three new "rules" for myself for 2012, but I can't tell you what they are. But I will give you a hint.
7. 3. 30. *
That's all you'll get. Enjoy 2012!
* The numbers, Mason! What do they mean?!
But, I heard on NPR (I can't seem to find the link to the story, sorry) an interview with a psychologist on the topic of New Years' Resolutions. One of the main takeaways was that telling people your resolutions actually reduces your chances on completing them. This idea is counter-intuitive to me; I always felt that by telling people my goals, I was adding their expectations of me to my internal motivation*. But the interviewee stated that by telling people your goals, you actually alleviate some of the need you have to actually complete the goal; you've already shown that you're a good person with goals.
* Of course, if you are a reader of Joel Spolsky's work, you'll be aware of his ideas (not sure if they are originally his, but I learned them from him) on internal vs. external motivation. He posits that you can't really "add" external motivation to internal motivation. The external replaces the internal. So I was doing it wrong, anyway.
I made three new "rules" for myself for 2012, but I can't tell you what they are. But I will give you a hint.
7. 3. 30. *
That's all you'll get. Enjoy 2012!
* The numbers, Mason! What do they mean?!
Tuesday, October 11, 2011
Act Now to Offend Your Customers!
Another company calling to upsell me! Does this actually work on people?
We get the Sunday paper for the coupons, and I get a call from a hurried rep. This particular rep apparently works on commission for Boston Globe, because she's trying to upsell me to the weekend edition (not even sure what that really is, she was talking too fast for me to understand). I politely declined once, and she persisted, saying she "wasn't looking for a long term commitment." I politely declined again, and she said "OK," and abruptly hung up.
My opinion of the Boston Globe has declined at this time. What could Boston Globe have done better? What if a rep (not under time pressure) called me to ask how I was enjoying the Boston Globe? What parts of the Sunday paper do I enjoy the most? What could they do to make my experience better? She would have learned that I order the Sunday paper just for the coupons. Maybe she could have talked to me as an adult and suggested ways for me to enjoy the paper I already get more than I do now. Maybe that would have led to me reading the paper. Maybe I would have decided that I wanted more issues of the Globe.
Instead, a pushy sales rep tried to push an upsell on me. Bush league, Boston Globe.
We get the Sunday paper for the coupons, and I get a call from a hurried rep. This particular rep apparently works on commission for Boston Globe, because she's trying to upsell me to the weekend edition (not even sure what that really is, she was talking too fast for me to understand). I politely declined once, and she persisted, saying she "wasn't looking for a long term commitment." I politely declined again, and she said "OK," and abruptly hung up.
My opinion of the Boston Globe has declined at this time. What could Boston Globe have done better? What if a rep (not under time pressure) called me to ask how I was enjoying the Boston Globe? What parts of the Sunday paper do I enjoy the most? What could they do to make my experience better? She would have learned that I order the Sunday paper just for the coupons. Maybe she could have talked to me as an adult and suggested ways for me to enjoy the paper I already get more than I do now. Maybe that would have led to me reading the paper. Maybe I would have decided that I wanted more issues of the Globe.
Instead, a pushy sales rep tried to push an upsell on me. Bush league, Boston Globe.
Thursday, October 6, 2011
This Is How We Do It; or, Customer Service Done Right and Wrong
Right on the heels of my last bad customer service experience, I've got two more tales about how to do it right and wrong.
I've been locked out of my Sovereign and Fidelity accounts for a while (I tend to forget my passwords) and finally decided to call them up to restore access.
I called Sovereign first. Calling the number in their "Your account has been locked out" message, I find that the number is their generic customer service number. Great, now I have to navigate the phone tree to find the "I'm an idiot and forgot my password" option. I finally get through to a rep. He asks me a few security questions in a near-monotone voice and unlocks my account. Without asking if I was able to log in correctly, he asks if I need any more help. I answer, "I'm all set," and he launches into an upsell attempt for either identity or overdraft protection. I cut him off once with "No thank you." but he keeps going. Realizing he is going to be graded on whether or not he makes this pitch, I wait until he's done, then restate, "No thank you."
With Sovereign fixed, I call Fidelity. Phone tree asks my SSN, and then immediately connects me to a rep. This rep is much more upbeat, even making jokes with me (well, laughing at my pitiful jokes). She is able to unlock my account and offers to wait while I log in. She asks if I she can help me at all, and I ask for clarification on a prior issue. She answers my question, and that conversation leads to a discussion about me possibly opening up a Fidelity IRA in the future.
I noticed several key customer experience differences between these calls:
- The Sovereign rep sounded bored out of his mind. The Fidelity rep sounded excited to talk to me.
- The Sovereign rep clearly had a script to follow. The Fidelity rep was given more flexibility.
- At the end of the Sovereign call, I started thinking again about moving to a credit union. At the end of the Fidelity call, I felt excited about possibly opening a new account with Fidelity.
- When the Fidelity phone system took my SSN, it knew that I needed to speak to a rep, so it directly routed me to one. Sovereign's phone system made me jump through hoops to get to the right rep.
But if you look at the technical differences, there are really only two: a smarter phone system and a better customer rep. This can't be that hard to set up, can it?
One More Thing...
I'm really surprised how much Steve Jobs' passing is affecting me. I always thought he was a brilliant innovator but an arrogant asshole as well. I poke fun at Apple fanboys, yell about Apple anti-competitive behaviors, point out ridiculous pro-Apple bias.
And yet, you can't even begin to imagine how far Steve brought the tech world forward. Without question, his singular leadership made our world (not just tech, but the way we live our lives) better.
RIP, Steve Jobs.
(who is cutting onions in here?)
And yet, you can't even begin to imagine how far Steve brought the tech world forward. Without question, his singular leadership made our world (not just tech, but the way we live our lives) better.
RIP, Steve Jobs.
(who is cutting onions in here?)
Tuesday, October 4, 2011
A Wasted Opportunity
Just got a call from someone representing Dell (may have been outsourced) who tried to up-sell me on a more expensive warranty than the one I purchased with the laptop I bought a few months ago. The rep was extremely pushy, despite my gentle and polite but firm insistence that I did not want what he was selling. I finally had to hang up on him (I suppose I could have lied and told him I no longer owned the computer, but I wanted to see how the truth would work).
Seriously, Dell? I try to defend you, but then you pull a terrible customer service move like this. You had an opportunity to have a human conversation with me about how the laptop was working out, seeing if there was anything I needed help with. Instead, you insult me as a customer.
When my father bought an iPad, he received a custom email a month later from the sales rep asking how it was going and if he could help. Nothing about money or sales, just making sure he was settled and happy. The rep then helped my father fix a problem he was having without referring to outsourced tech support.
See the difference? Forget about the relative performance of Macs and PCs. The meta-ownership experience of the two systems are light-years apart. This is something that seems so easy to get right, and yet PC manufacturers (and plenty of other companies... ask me about my GM experience sometime) continually get it wrong.
Seriously, Dell? I try to defend you, but then you pull a terrible customer service move like this. You had an opportunity to have a human conversation with me about how the laptop was working out, seeing if there was anything I needed help with. Instead, you insult me as a customer.
When my father bought an iPad, he received a custom email a month later from the sales rep asking how it was going and if he could help. Nothing about money or sales, just making sure he was settled and happy. The rep then helped my father fix a problem he was having without referring to outsourced tech support.
See the difference? Forget about the relative performance of Macs and PCs. The meta-ownership experience of the two systems are light-years apart. This is something that seems so easy to get right, and yet PC manufacturers (and plenty of other companies... ask me about my GM experience sometime) continually get it wrong.
Friday, June 17, 2011
One of the Little Things That Makes Me Rage
I've been trying to learn my hotkeys for Visual Studio so I can operate much faster. The most common one I use these days is attaching the debugger to IIS. For years, in Visual Studio 2008, I would type "alt, d, p, w, enter". That would open the debug menu, select "Attach to Process...", select the first item that starts with "w" (almost always w3wp.exe, the IIS process), and attach to it.
Then came along Visual Studio 2010. I don't know what changed or why is changed, but now, I have to hit an additional "enter" in the middle: "alt, d, p, enter, w, enter". When using both VS2008 and VS2010 at the same time, this can get really freaking annoying.
Then came along Visual Studio 2010. I don't know what changed or why is changed, but now, I have to hit an additional "enter" in the middle: "alt, d, p, enter, w, enter". When using both VS2008 and VS2010 at the same time, this can get really freaking annoying.
Thursday, June 16, 2011
I Don't Get Prisons; or, Rehabilitating our Penal System
The topic of prisons, punishment, determent, and rehabilitation has been getting to me lately, and an NPR broadcast about Angola Prison really drove me to try to put my thoughts into words. The way I look at it, our criminal justice system looks sort of like this:
Crimes are actions that we as a society have deemed illegal because they cause harm to other people. Murder, burglary, and libel are pretty obvious examples of crimes that do harm to others. Self-inflicted crimes (most notably, drug use) have secondary negative effects on society.
As a society, we decide that people who commit crimes should suffer some consequences with the idea of reducing the number of criminal acts. For most crimes, the sentence is prison time. As I see it, the justification for prison time serves three purposes:
- Determent: If people know they are going to jail if they do illegal things, they will be less likely to do them.
- Rehabilitation: Criminals serving time may become rehabilitated and not want to commit crimes again either by a change of morals/outlook or by the fear of being imprisoned again).
- Punishment: Society demands that people who hurt them are in turn hurt (the old Babylonian "eye for an eye" morals).
It seems pretty clear that determent doesn't work for a large portion of society. People who have been driven to commit crimes (either by extenuating circumstances or by a weak moral compass) usually seem to just try harder to not get caught. People who wouldn't commit crimes in the first place because of a strong moral compass (e.g. me) are less likely to do the illegal activities even if they were not illegal*.
* I'm well aware there is a huge amount of sociological and psychological research in the fields of motivation and morality.
Punishment seems to make sense, except when you think about the longer sentences. According to Louisiana's data on Angola, 73% of the inmates in 2010 were serving life sentences (there is some math at play here; lifers only leave when they die, whereas other inmates can finish their term or be paroled). What's the point of locking someone up for their entire life? Seems like a waste of a life.
Rehabilitation seems like the most valuable thing we can attempt with our criminals*. My wife once worked in a batterers intervention group, where she worked with convicted domestic abusers. After a once-a-week-for-40-weeks program, the recidivism rate was far lower than those who went to jail (granted, it is likely that this data is somewhat self-selecting; the judge could sentence intervention instead of jail time, and likely chose the more repentant men for intervention). I bet you many more criminals could be rehabilitated rather than just thrown in a snake pit with other criminals.
* I fully acknowledge that some people cannot be rehabilitated, and that life in prison or capital punishment are the only reasonable options for society.
I don't know where I'm going with this, other than to say it seems clear that our penal system could really use some work. Prison inmates are a drag on society, producing nothing, consuming goods and services, while (generally) falling behind in job skills. It's the 21st century; can't we do this better?
Rehabilitation seems like the most valuable thing we can attempt with our criminals*. My wife once worked in a batterers intervention group, where she worked with convicted domestic abusers. After a once-a-week-for-40-weeks program, the recidivism rate was far lower than those who went to jail (granted, it is likely that this data is somewhat self-selecting; the judge could sentence intervention instead of jail time, and likely chose the more repentant men for intervention). I bet you many more criminals could be rehabilitated rather than just thrown in a snake pit with other criminals.
* I fully acknowledge that some people cannot be rehabilitated, and that life in prison or capital punishment are the only reasonable options for society.
I don't know where I'm going with this, other than to say it seems clear that our penal system could really use some work. Prison inmates are a drag on society, producing nothing, consuming goods and services, while (generally) falling behind in job skills. It's the 21st century; can't we do this better?
Thursday, February 3, 2011
resharper - surround with
I recently discovered a really useful Resharper command for Visual Studio: "Surround With". Simply hit "Ctrl+Alt+j" and you get a nifty menu with a list of common things your would surround code with. This feature makes programming simple: write the code, then add the hardening later. Booya!
Labels:
Interesting,
programming,
Resharper,
Visual Studio
Tuesday, February 1, 2011
Visual Overload
I reached my record of running five concurrent instances of Visual Studio (four 2010, one 2008) recently. Seems like there should/could be a better way to have multiple solutions open at once, especially since each VS took about 500MB of memory each (with 8GB memory total, this wasn't really a problem, but it could be if I also had other high-memory programs open). Maybe one VS can have multiple solution-spaces open, like tabs, but at a higher level than the tabs for open files? Not sure, but it seems like a better answer is waiting for someone to discover it.
Sunday, January 30, 2011
On Troubleshooting
I think troubleshooting is a distinct skill that is technology independent. For example, Annie just called me in to the living room because the TV was displaying "No Signal", despite the fact that we were successfully watching TV earlier in the day. I don't really know anything about TVs and DVRs and tuners beyond "you plug the cables in where they fit", so I was slightly concerned. However, all my years of troubleshooting software bugs came through. Here was my process:
- Sanity check: make sure all cables are plugged into the right ports and the TV is set to the right setting. Still not working.
- Sanity check: turn off and on DVR and TV. Still not working.
- Move HDMI cable from port 1 to port 2 on TV, then port 3. Still not working.
- Get new HDMI cable from basement and test DVR and TV. Still not working.
- Test laptop HDMI into ports 1, 2, and 3 on TV. Laptop output to TV not working.
- Unplug power from TV, wait 10 seconds, plug back in. Eureka! It's working!
The trick is to continually isolate a single factor and remove that factor from consideration. If I had not tried the laptop, I doubt I ever would have figured out the problem. But I needed to test with an input other than the DVR to isolate the DVR and TV from each other to determine which was the problem. I'm just glad I was able to fix the TV so easily.
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